PropTech Pulse | Discover the marvel of the Surat Diamond Bourse, the world’s largest office building and a proud Guinness World Record holder! 💎✨ 🏢 Over 4,200 offices spread across 35.54 acres and 7.1 million sq ft, powering a global diamond trade from the heart of DREAM City, Surat, Gujarat. Where passion meets precision, India leads the way. Shine on, Diamond City! 💠🌍
Brand Builder Growth Marketer Deal Closer
I build positioning, campaigns, and content systems for founders and brands who need marketing that closes deals, not just gets likes. Proven on a ₹25+ crore real estate sale and a 20x audience scale-up.
Here’s the proof, not just the pitch.
Here’s the proof, not just the pitch.
- Followers
- 500 → 10K+
- Ticket closed
- ₹25 Cr+
- Marketing campaigns run
- 100+
- Sales reps supported
- 20+
- Projects managed in sync
- 8+
- Full-funnel playbooks built
- 7+
I strongly believe marketing is not only about understanding what the consumer needs
…but it is oftentimes also about understanding what the teams require, and catering to the complete realm of business, ensuring growth, profitability, systems and teams all working in tandem.
Devdarsh Nambiar
My approach to a campaign that lands
My work
Here’s my portfolio of work, but keep in mind, this reflects only a small part of what I bring to the table. I like to serve the table first before I have a piece of my own ;)
As a copywriter, I wrote every word that the brand spoke. Static posts, carousels, short-form reels, website articles, etc. Each one built on research deep enough to make sure it landed.
#PropTechPulse | Step into Woven City – Toyota’s Vision of the Future 🚀 At the base of Mount Fuji, Toyota is building more than a city; it’s a living lab for next-generation innovation. 🏡 AI-powered smart homes 🚘 Autonomous vehicles 🤖 Helpful everyday robots 🔋 Cutting-edge EV software (Arene, launching 2026) This fall, the first 100 residents begin life in a city powered by the technology of tomorrow.
#PropTechPulse | GIFT City: India’s Gateway to Global Finance! Nestled on the banks of the Sabarmati, this futuristic city is redefining India’s financial landscape. Keep up with such insights, visit PropTech Pulse: Link In Bio #GIFTCity #FinanceHub #SmartCityIndia
#PropTechPulse | Buying a Property? Don’t Make These 6 Mistakes! Many homebuyers skip key steps and regret it later. Here’s what you must avoid: ❌ Skipping legal checks ❌ Not visiting the location ❌ Ignoring RERA approval ❌ Forgetting hidden costs ❌ No loan pre-approval ❌ No site inspection Each mistake can lead to fraud, delays, or major losses. ✅ Be a smart, informed buyer. Save this post before you book your next site visit!
Are you ready for the inside scoop on PropTech Pulse’s next big leap? We’ve started FY2025–26 with bold moves, and we’re opening the books just for you. Join us live for our Q1 Earnings Call for a front-row seat to our performance, momentum, and market-shaping strategy. Date: July 25, 2025 Time: 4:00 PM–5:00 PM IST Join Live Here’s what we’re unpacking: • Growth drivers that fuelled our Q1 • Big bets that are turning into big wins • A candid look at what’s next for India’s most ambitious PropTech ecosystem So mark your calendar, click on the link, and join us. Let’s shape the future, together.
#PropTechPulse | Pickleball is more than just a sport; it’s a fast-rising wellness and community trend in India! From premium townships to urban recreational hubs, this paddle sport is making its mark across real estate and lifestyle spaces. With minimal equipment, quick gameplay, and cross-generational appeal, Pickleball is becoming the go-to amenity for modern living. #PickleballIndia #ActiveLiving #sports #RealEstateTrends #UrbanWellness #CommunityLiving #JagannathRathYatra
The next chapter at PropTech Pulse is unfolding. Join us for the Q3 FY25–26 Earnings Call and get a front-row view of our performance, strategy, and what’s ahead. 📅 Jan 21 | 4–5 PM IST Your questions. Our answers. Live.
India loses 1,800+ lives annually to pothole-related accidents, a number that rises sharply during the monsoon. Beyond safety, potholes damage vehicles, disrupt traffic, and cost the economy significantly. Traditional repairs demand hot asphalt, heavy machinery, and dry weather; constraints that limit timely intervention. Cold patch asphalt offers a transformative solution: ✓ Instant pothole repair, rain or shine ✓ Roads open in minutes, not hours ✓ Minimal manpower and equipment required ✓ Cost-efficient and storable for months Globally, cities like Singapore have reduced pothole accidents by up to 70% with this technology. For India, with a ₹10,000 crore annual road repair market, the opportunity is both socially impactful and economically viable. Could this innovation redefine how we approach road maintenance?
Think real estate agents don’t add value? Think again! A good RERA-registered agent can simplify paperwork, provide key market insights, and help you get the best deals. Don’t let myths hold you back!
High demand. Limited land. Rising prices. The solution? Third Mumbai. A planned mega-city designed to unlock scale, connectivity, and long-term growth. The next phase of Mumbai’s urban expansion is already taking shape.
A series where our team shares their real estate perspectives, from buying vs renting to market trends and money decisions. Different viewpoints, one goal: smarter choices.
This section focuses mainly on ad creatives, both static and video, curated for an ultra-luxury residential segment, with ticket sizes from ₹25 Cr and upwards to ₹130 Cr.
Static ad creative for the Edge campaign, built for channel-partner (CP) circulation, the version tuned for broker networks and closed-group placements rather than the open feed.
Static ad creative for the Girnar campaign, part of the same ultra-luxury push, held to the same design system across every touchpoint.
“Where architecture becomes art and every detail is sculpted with intention.” A static ad creative for the A Seven campaign.
“Where Mumbai’s most enduring stories reside” The Seven campaign, positioned squarely in the city’s most established neighbourhood.
Video ad creative for the ultra-luxury residential campaign, motion cut from the same design system as the static work above.
Video ad creative for the ultra-luxury residential campaign, a second cut, same brief.
Video ad creative for the ultra-luxury residential campaign, a third cut, rounding out the set.
Single-handedly responsible for curating and setting up a complete international event, bringing together Aurum’s Founder Mr Ashish Deora and Senior Executive Officer Kiyoyoshi Okumori, alongside the lead design team of Nikken Sekkei from Japan.
Every piece of it ran through me: event collateral, venue setup, vendor coordination, and the tech integrations behind the invitations and the post-event reviews.
Main stage and delegate seating, set for the keynote conversation.
The backdrop and stage, built around the two speakers driving the day’s conversation.
Table detail: QR-coded agenda stand, programme booklet, place settings.
Entrance and registration point, dressed for arrival.
Delegate badges and lanyards, printed and ready ahead of check-in.
The room, fully dressed before doors opened.
Delegates at the table, mid-session.
The fireside conversation, live on stage.
Ran performance marketing end-to-end across Google and Meta: creative, targeting and budget, all pointed at the campaign’s actual goals. Sharper CTAs, cleaner funnels, and ROI that held up when someone actually checked.
- Performance creative and funnels for the certification programme, from first hook to landing page.
- Built campaign dashboards (sent, delivered, read, failed, day-over-day, anomalies flagged) in Excel for daily ops and in React / Recharts when a founder was in the room.
- MQL nurture that fed the pipeline behind a single ₹50 crore+ residential sale.
One of the paid pushes behind the certification programme: 18K views on a single asset, driven by the campaign, not luck.
Ran WhatsApp as a real channel: compliant, clean, and wired into the CRM.
- Ran hundreds of campaigns on WATI, including AI-powered automations for lead qualification, FAQs and follow-ups, and a fair bit more besides.
- Landed a ₹50 Cr-ticket client into the luxury residences portfolio in Malabar Hills, sourced and nurtured entirely through WhatsApp marketing.
- Contact lists cleaned and segmented at scale; Meta quality-rating dips diagnosed and recovered instead of ignored.
- Integrated CRM and lead-tracker for a 30+ person sales team, so leads stopped disappearing into WhatsApp threads.
A luxury-residence broadcast, sent to the channel-partner network.
An automated incentive campaign, personalised and sent at scale.
The bot picking up from there: qualifying the reply, capturing details.
The automation logic behind it, built and maintained in WATI.
For a publicly listed company, the marketing that has to be exactly right.
Wrote the investor communications that went out to 3,500+ investors: copy that had to land clean on the first read, with a creative built to carry the same weight.
- Earnings-call invites and updates rolled out across email, WhatsApp and reels: one message, adapted for whichever channel investors actually opened.
- SEBI registration details worked into the creative and copy wherever they needed to appear: boring to write, unforgivable to miss.
- Pre-launch copy audits on staging sites before founder review: every statistic checked against source, every placeholder hunted down, findings split into must-fix and can-let-go.
The creative behind an earnings-call rollout: management line-up, date and time, join instructions, all one glance.
The message itself, as an investor actually received it: personalised, agenda up front, join link one tap away.
Say hi!
Want a person who takes care of your complete branding and marketing initiatives end to end? Drop me a hi! Or if you just want a person to “chai pe charcha” with, I’m more than available ;)
Set in Big Shoulders & Source Serif · Proof 01 · Mumbai